Color is a complex language, iconic and verbal, rooted in mankind history and in origin culture. It helps in reality identification, it declines itself in social codes, it goes beyond its sensible look in order to introduce a multiplicity of allusive references. Because of its symbolic, communicative, psychological and sensible complexity it’s fundamental in every visual context. Because of that we specialized in its investigation and planning use – from textile design to style, from packaging to marketing, from design to art, dedicating ourself to spread it in several texts (newspaper articles, books, conference proceedings), in conferences, media interviews, seminars and teaching.