THE PERSUASIVE COLOUR Graphic – Advertising – Communication – New media

Through the richness of its images and diagrams this book points out the importance of the fundamental persuasive capacity of colour: it can embroider the message, enhance its meaning, fix its structural elements, and add a further and more complete idea of the whole. Colour knows how to inform, to move ones sensibility, interest, amaze, and involve, following unaware subjects and working on emotions through attraction and repulsion. A deepening anthology ends the book.
Il Castello, Milano (pagg. 144)
Lia Luzzatto, Renata Pompas