Today, consumers are offered the possibility of personalizing their purchases with the choice of colors. Color is a rich and complex element that defines identity, communicates, expresses, influences, excites. The three courses show the perceptive, symbolic, emotional, aesthetic and communicative rules of colors.
Each chromatic proposal starts from the creation of an ordered and coherent set of colors that must respond to perceptive and aesthetic rules of balancing the shades. The course leads students to design a palette of 30 colors, applicable to any visual project, with a structured and not random method.